Skip to main content

BSkyB Launched Sky Broadband in the UK

Informitv reports that BSkyB has launched its new broadband internet access service, Sky Broadband, which will be free to Sky subscribers. The UK satellite broadcaster aims to build a broadband customer base, targeting revenues from online advertising, search, content and increasing penetration of additional products.

Sky will offer its customers �free� basic broadband at up to 2Mbps, with premium services available at up to 8Mbps or 16Mbps at �5 and �10 per month respectively. The 16Mbps �Max� product is unlimited, subject to a fair usage policy, but the basic service has a 2GB transfer cap.

There will be a connection fee of �40 for the basic service and Sky will offer professional home installation for �50, with a free wireless router supplied by Netgear. There is no connection or installation fee for the 16Mbps Max product.

James Murdoch, the chief executive of the BSkyB, described it as a transformational new initiative for Sky that would deliver compelling value to customers. He said �Sky is ideally equipped to enter the large and growing markets of broadband and telephony and by pushing the boundaries of the home entertainment market, we will help our customers realise the full potential from technological convergence.�

James Murdoch told analysts that the company had no plans for a full IPTV service, replicating a full subscription television service through broadband. He argued that a hybrid platform is 'more efficient' and suggested that communal dishes provided a more efficient way of reaching apartment blocks. He said that the IPTV capability that they will provide will be video-on-demand (VOD).

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our