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Digital Photo Frame Global Market Potential

The global market for digital photo frame products will exceed 12 million units by 2010, up from an estimated 700,000 units shipped in 2005, according to a recently published report from Parks Associates. A digital photo frame is an electronic device in a conventional photo-frame form factor, and it allows consumers to store and display digital pictures on an LCD screen.

"The digital photo frame market has finally emerged from the doldrums of 2001-2003, when low consumer interest and high hardware costs dampened demand," said Harry Wang, research analyst at Parks Associates. "This reinvigorated market is ready for its second life."

"Digital Cameras and Imaging: Analysis and Forecasts" attributes the renewed interest in digital photo frame products to consumers' heightened familiarity with digital imaging applications, the growing number and increasing significance of digital pictures in households around the world, more affordable prices for hardware and flash memory, and better product design and features, which create a more enjoyable user experience.

"This industry still has to clear a few bumps in the road ahead, and consumers are not likely to change their habits overnight," Wang said. "But gradually, the digital photo frame will convince families of its many merits, including convenience, ease of use, and stunning visual effects." Wang also believes expanded retail presence will further heighten consumers' awareness and push the product category into the mainstream.

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