Skip to main content

Google Cost Per Action Affiliate Advertising

Red Herring reports that Google has jumped on the affiliate marketing bandwagon. The Internet search giant confirmed that it�s testing a new service that allows sites that host online ads sold by Google to generate more revenue.

In this so-called 'cost-per-action' service, advertisers pay a fee only when Internet users click on their online ads and then buy a product or generate sales leads. The fees are then split between Google and web sites hosting the ads. The new service is part of Google AdSense, a program that lets web sites, such as merchant sites and blogs (like DIgital Lifescapes), show relevant ads that are purchased from Google.

Standard & Poor�s analyst Scott Kessler was not surprised that Google came out with a so-called affiliate marketing service. eBay announced a similar program last week with a service called Ad Context. Online advertising services companies such as ValueClick and DoubleClick also run affiliate networks.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...