Skip to main content

How Intel Mismanaged its Mobile Chip Unit

Forbes reports that financial analysts have always assumed that Intel's cell phone related division has been a money pit. Now the company has proved them correct, dumping the unit to Marvell Technology for the fire-sale price of $600 million.

The deal comes after the company invested nine years and likely more than $3 billion into cracking the billion-unit market for its cell phone division. It ultimately accomplished little more than illustrating how difficult it was for the chip giant to stray from its core business.

In 1997, after an ugly lawsuit, Intel bought the chip unit of Digital Equipment for $700 million, which included a small microprocessor chip that fits inside cell phones and other smaller electronics. Two years later, the company paid another $1.6 billion for an Israeli cell phone-chip company called DSP Communications.

But the company never won big chunks of business from the behemoth cell phone makers like Motorola, Nokia or Samsung. Those companies each ship hundreds of millions of units per year, but they have loyal suppliers like Freescale Semiconductor, Texas Instruments and Qualcomm that were not easy to displace.

But Intel continued to pour money into the business. In a Marvell conference call, it was clear how bloated the Intel division had become. It has 1,400 employees but annual sales of only $400 million. While Marvell officials didn't spell out how much money the unit was losing, they did say the deal would depress their earnings for the next year.

Popular posts from this blog

Product Design AI to Reach $4.3 Billion by 2035

Artificial intelligence tools for product design have largely been sold to engineering leaders as a productivity story: faster renders, quicker iterations, fewer manual CAD operations. According to the latest market study by ABI Research, the market for artificial intelligence in product design is set to grow from $628 million in 2025 to $4.3 billion by 2035; that's a 21.3 percent compound annual growth rate. The trajectory reflects a market moving past assistive tools and into a phase where AI becomes structurally embedded in how products get engineered, simulated, and validated. For executives overseeing engineering, product development, and R&D organizations, this is no longer a tooling decision. It is a competitive positioning decision, and the window to shape it is narrower than most roadmaps assume. The Ten-Year Growth Outlook Mechanical product design and simulation is the AI beachhead within manufacturing. A full 62 percent of manufacturers are already running AI projec...