Skip to main content

NBC Universal Forms Alliance with YouTube

Informitv reports that NBC Universal has reached an uneasy alliance with YouTube that will see NBC television programming officially carried on the user contributed video web site with on-air promotion on NBC.

They describe the strategic partnership as a way to combine NBC�s quality programming with YouTube�s vast audience while engaging viewers in innovative new ways to promote NBC�s programmes. I commend NBC for taking this bold forward-looking move towards a more collaborative approach to inceasing viewer engagement.

Founded in early 2005, YouTube reportedly generates more than 70 million video views a day from over 12 million users a month, with more than 60,000 new videos uploaded daily. YouTube will create an NBC Channel to promote NBC programmes such as Saturday Night Live and The Tonight Show with Jay Leno and will also promote NBC videos throughout the site.

NBC is inviting users to contribute their own promotional videos for their show The Office, based on the successful BBC series. It follows the phenomenal popularity of viral video clips, such as the �Lazy Sunday� Saturday Night Live clip, which produced millions of downloads. NBC asked YouTube to remove the material, but later published it on its own web site.

Popular posts from this blog

AI Infrastructure $100B Investment Drives Growth

The growth trajectory of artificial intelligence (AI) enterprise applications continues to accelerate, and its impact on global IT infrastructure spending is also remarkable. The recent market study by International Data Corporation (IDC) provides compelling evidence of AI's explosive growth and implications for the Global Networked Economy . By 2028, global investment in AI infrastructure is projected to surpass the $100 billion mark, underscoring the technology's pivotal role in shaping the future of business and society. Artificial Intelligence Infrastructure Market Development This growth is not a sudden phenomenon but rather the result of sustained investment over time. The AI infrastructure market has experienced double-digit growth for nine consecutive half-years, with no signs of slowing down. In the first half of 2024 alone, organizations increased their spending on compute and storage hardware infrastructure for AI deployments by 37 percent year-over-year, reaching an...