NBC Universal Forms Alliance with YouTube

Informitv reports that NBC Universal has reached an uneasy alliance with YouTube that will see NBC television programming officially carried on the user contributed video web site with on-air promotion on NBC.

They describe the strategic partnership as a way to combine NBC�s quality programming with YouTube�s vast audience while engaging viewers in innovative new ways to promote NBC�s programmes. I commend NBC for taking this bold forward-looking move towards a more collaborative approach to inceasing viewer engagement.

Founded in early 2005, YouTube reportedly generates more than 70 million video views a day from over 12 million users a month, with more than 60,000 new videos uploaded daily. YouTube will create an NBC Channel to promote NBC programmes such as Saturday Night Live and The Tonight Show with Jay Leno and will also promote NBC videos throughout the site.

NBC is inviting users to contribute their own promotional videos for their show The Office, based on the successful BBC series. It follows the phenomenal popularity of viral video clips, such as the �Lazy Sunday� Saturday Night Live clip, which produced millions of downloads. NBC asked YouTube to remove the material, but later published it on its own web site.

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