PCCW Adding Interactive Games to Now TV

Informitv reports that Two Way TV Australia has signed a three-year deal to provide interactive games to PCCW�s 'Now TV' in Hong Kong, currently the largest internet protocol television (IPTV) service in the world.

Two Way TV Australia has a licensing arrangement with Two Way TV in the UK and has been looking to expand its interactive gaming services in the Asian market. The company already operates interactive games on Foxtel and Austar in Australia and Sky Television in New Zealand. Two Way TV Australia has also signed a deal to provide interactive services to the News Corporation Star Group in Asia.

This is the first interactive games deployment on the Now TV IPTV platform, which provides over a hundred channels to subscribers in Hong Kong via a broadband network. PCCW has attracted over 550,000 subscribers to the Now TV service since its launch in late 2003.

The operator has previously used interactivity to provide video-on-demand services and the ability to purchase cinema tickets. A trial of the interactive games is now in progress, with a commercial launch scheduled for November.

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