Skip to main content

PCCW Adding Interactive Games to Now TV

Informitv reports that Two Way TV Australia has signed a three-year deal to provide interactive games to PCCW�s 'Now TV' in Hong Kong, currently the largest internet protocol television (IPTV) service in the world.

Two Way TV Australia has a licensing arrangement with Two Way TV in the UK and has been looking to expand its interactive gaming services in the Asian market. The company already operates interactive games on Foxtel and Austar in Australia and Sky Television in New Zealand. Two Way TV Australia has also signed a deal to provide interactive services to the News Corporation Star Group in Asia.

This is the first interactive games deployment on the Now TV IPTV platform, which provides over a hundred channels to subscribers in Hong Kong via a broadband network. PCCW has attracted over 550,000 subscribers to the Now TV service since its launch in late 2003.

The operator has previously used interactivity to provide video-on-demand services and the ability to purchase cinema tickets. A trial of the interactive games is now in progress, with a commercial launch scheduled for November.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...