Skip to main content

Shifts from Mass to Micro Media Affect Culture

TelecomTV's Martyn Warwick offers an interesting commentary entitled "Culture Club?" where he asks some very provocative questions about what comes next -- now that open access to 'micro media' is forever changing the old world order of 'mass media.'
"It happened first in the US, a nation founded on the thesis of individual libertarianism, spreading from there around the world to take in the likes of the UK, France, Spain, Sweden and eventually even Russia after the implosion of the Soviet Union. It�s rampant, and necessary now even in China as the PRC forges its way to industrial domination of the globe. And as for those nations, like North Korea, Burma, Saudi Arabia and others that maintain a hammerlock on what their populations can access and see, on a global level, who cares? They are irrelevant in terms of the mass market.

However, almost limitless mass choice does throw up some questions about the future of cultures. Indeed, it seems to many that mass culture no longer exists and that we are living in a time of fragmented niches, of microcultures where people inhabit different virtual zones of interest and constantly have their preferences and prejudices (whatever they might be) reinforced by others of the same beliefs. What we have to consider is whether or not this is healthy, and if it is not, what can or ought to be done about it.

The Internet by its very nature is a narrow niche mechanism and it has thrown up no panoply of universally recognized Internet stars and personalities. They would have emerged by now, but they haven�t because the Web isn�t about mass movements. Somewhere out there in cyberspace, everyone who wants to be is already famous (or at least well-known) within the confines of the microcosm of society with which they engage, but they remain generally unknown outside that constituency."

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

AI Software Market will Reach $251 Billion

The growth in Artificial Intelligence (AI) software could lead to many benefits. As more organizations adopt AI, they may become more efficient, productive, and able to offer improved products and services. The global job market could also expand, with demand growing for roles like AI engineers and technicians. Plus, AI apps could enable breakthroughs in fields like healthcare, transportation, and energy. The worldwide AI software market will grow from $64 billion in 2022 to nearly $251 billion in 2027 at a compound annual growth rate (CAGR) of 31.4 percent, according to the latest market study by International Data Corporation (IDC). AI Software Market Development The forecast for AI-centric software includes Artificial Intelligence Platforms, AI Applications, AI System Infrastructure Software (SIS), and AI Application Development and Deployment (AD&D) software (excluding AI platforms). However, it does not include Generative AI (GenAI) platforms and applications, which IDC recent