Skip to main content

Taiwan and Korea Leads Digital Living Index

BBC News reports that the research, carried out by U.S. market research firm Parks Associates, looked at digital living trends in 13 markets in Asia, Europe and North America.

The findings were announced at the annual Broadcast Asia trade show, held in Singapore. Between 600 and 1,400 households in each country took part in the survey of consumer habits in the wired world. One of the main themes of the survey is the "digital living index".

This examines the availability, adoption, and use of technology-driven products and services in each individual country. Asian tech giants Taiwan and Korea came first and second in the index, followed by the US, Canada, Japan, and Australia.

Five European countries - the UK, Germany, France, Spain and Italy - came in sixth to eleventh place, with China and India in the last two spots. Within Asia, individual countries are developing distinct areas of leadership in driving the digital lifestyle trend, the survey found.

For example, Korea was ahead in computer gaming and Japan in video gaming and mobile phone use. Consumers in Hong Kong are forging ahead with IPTV take-up, while Taiwan leads the world in home networking. This huge uptake of digital technology in Asia over Europe and North America, is for a number of reasons believes John Barrett of Parks Associates.

He says that at least one major difference between the two markets is the wider availability of content and deeper broadband penetration in the Asian countries.

Popular posts from this blog

Trends Shaping the Global Smartphone Market

There is a pivotal shift within the global smartphone market. Recent data from IDC highlights a more cautious outlook for 2025, with projected worldwide smartphone shipments seeing a significantly reduced growth rate. This revised forecast underscores the intricate interplay of global economic factors and geopolitical dynamics on pervasive personal communication devices. IDC's latest update projects a mere 0.6 percent growth in worldwide smartphone shipments for 2025, a stark reduction from the earlier 2.3 percent expectation. Global Smartphone Market Development This recalibration is largely attributed to prevailing economic uncertainties, including inflationary pressures and rising unemployment, alongside the persistent specter of tariff volatility. Despite these global tensions, it's interesting to note that the United States and China are still identified as the primary drivers of this modest growth. China, a critical market, is forecast to achieve a 3 percent year-over-yea...