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Why Asia-Pacific Leads in IPTV Deployments

The Asia-Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development, and subscriber adoption, reports In-Stat. The region's broadband penetration and proactive regulatory support help to foster the fastest-growing IPTV market in the world.

"With IPTV, incumbent telcos have the opportunity to fundamentally change their broadband customers' video service experience from the traditional video clip streaming and downloading model," says Bryan Wang, In-Stat analyst. "IPTV is expected to be the real killer application in the telcos' broadband services portfolio that will increase ARPU and preserve user stickiness."

In-Stat's market study found the following:

- By 2011, the Asia-Pacific market is expected to reach 39 million IPTV subscribers.
- Total IPTV revenue in the region will reach $8.1 billion by 2011.
- Telcos will need to find a unique approach to packaging and bundling in order to attract customers and maintain a competitive edge. As a result, most IPTV service providers have strategically integrated services in their triple-play bundled offerings.

This research is part of In-Stat's Asia Consumer Convergence Service, which takes an in-depth look at digital home networking related products by country as well as applications markets. From the consumer perspective, ownership, buying behavior, interests, and consumer product demands are examined. From the manufacturer perspective, competitors, business models, market shares of key suppliers, industry agendas, shipment/deployment of consumer equipment and products are analyzed.

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