Skip to main content

ABC Trial of Streamed Episodes is a Success

TV Week reports that ABC said it now plans to make episodes of some of its shows available online through its Web site this season. The network did not specify which shows would be featured.

The network already put episodes of four series including "Lost" and "Desperate Housewives" on as a test in May and June. The episodes were available for free, with limited commercial interruption.

ABC said it received 5.7 million episode requests and served 16 million video streams during the test period. Its research, conducted by Frank N. Magid Associates, found that 79 percent of viewers surveyed had a positive online viewing experience and 87 percent responded that they were likely to recommend the site to others. The average age of the users was 29; half were college graduates.

"The research that has come out of the trial helped prove true several hypotheses regarding our consumers and their online viewing patterns," said Anne Sweeney, co-chair of Disney Media Networks and president of the Disney-ABC Television Group. "With the data we've collected, we are better equipped to move forward with our advertisers and affiliates to create new multiplatform opportunities for our consumers."

Most of the online viewing of episodes occurred within 24 hours of their broadcast on ABC. About two-thirds of those surveyed watched complete episodes. The No. 1 reason reported for viewing online was because users had missed the episode on TV.

"We have been extremely pleased with the consumer feedback from the trial and are busy working on some minor adjustments to the broadband player in order to again make full episodes available to consumers this fall," said Albert Cheng, executive VP of digital media for the Disney-ABC Television Group. "When we relaunch, the basic concept of ad-supported, free to the consumer full-length episodes will return, along with some added features to enhance the consumer experience."

Popular posts from this blog

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ