Skip to main content

ABC Trial of Streamed Episodes is a Success

TV Week reports that ABC said it now plans to make episodes of some of its shows available online through its Web site this season. The network did not specify which shows would be featured.

The network already put episodes of four series including "Lost" and "Desperate Housewives" on as a test in May and June. The episodes were available for free, with limited commercial interruption.

ABC said it received 5.7 million episode requests and served 16 million video streams during the test period. Its research, conducted by Frank N. Magid Associates, found that 79 percent of viewers surveyed had a positive online viewing experience and 87 percent responded that they were likely to recommend the site to others. The average age of the users was 29; half were college graduates.

"The research that has come out of the trial helped prove true several hypotheses regarding our consumers and their online viewing patterns," said Anne Sweeney, co-chair of Disney Media Networks and president of the Disney-ABC Television Group. "With the data we've collected, we are better equipped to move forward with our advertisers and affiliates to create new multiplatform opportunities for our consumers."

Most of the online viewing of episodes occurred within 24 hours of their broadcast on ABC. About two-thirds of those surveyed watched complete episodes. The No. 1 reason reported for viewing online was because users had missed the episode on TV.

"We have been extremely pleased with the consumer feedback from the trial and are busy working on some minor adjustments to the broadband player in order to again make full episodes available to consumers this fall," said Albert Cheng, executive VP of digital media for the Disney-ABC Television Group. "When we relaunch, the basic concept of ad-supported, free to the consumer full-length episodes will return, along with some added features to enhance the consumer experience."

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

How GenAI is Transforming the Role of CIO

The introduction of Artificial intelligence (AI), and the emergence of Generative AI  (GenAI), are now resulting in two key focus areas for Chief Information Officers (CIOs) and their IT leadership team. "GenAI is not just a technology or just a business trend. It is a profound shift in how humans and machines interact," said Mary Mesaglio, VP Analyst at Gartner . "We are moving from what machines can do for us to what machines can be for us." AI platforms are evolving rapidly from being our tools to becoming our teammates. Gartner predicts that by 2025, GenAI will be a workforce partner for 90 percent of companies worldwide. CIO Leadership Market Development CIOs have a major role in how they shape AI and how AI shapes us. According to recent Gartner surveys of CEOs, enterprise CIOs are their number one choice to unlock the value of GenAI tools. In fact, CIOs and IT executives will prioritize two areas to unleash the possibility of AI over the next 12-24 months – t