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British Public Trust Newspapers & Television

The BBC reports that the British public trust newspapers and television news programmes as much as their family and friends for information, suggests a new study. The survey also found that blogs and websites were considered the least trustworthy sources of "current affairs."

Telecom Express, an interactive marketing firm, quizzed 1,000 people. Respondents were asked what percentage of the information they received from various sources they believed to be accurate, true and unbiased. Around 66 percent said national television was the most accurate and was trusted as highly as family and friends.

National, regional and local newspapers were chosen by 63 percent of respondents, and radio was chosen by 55 percent. Only 36 percent of respondents rated websites and 24 percent rated blogs.

Despite the findings, the traditional media are feeling under threat from websites and blogs, with increasing numbers of political and gossip sites breaking news stories first.

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