Skip to main content

CTIA Predicts Mobile Commerce Approaching

The CTIA predicts that mobile marketing will completely change the way we're watching and interacting with television and other entertainment content, finding information and communicating with others -- whether that be a customer, colleague or friend.

In the not-too-distant future, we'll be able to make purchases and receive targeted information directly from advertisers from anywhere in the world. The state of mobile marketing and its tremendous possibilities will be discussed and forecasted at a one-day event, Marketing – The Mobile Channel, Wednesday, Sept. 13 during CTIA WIRELESS I.T. & Entertainment 2006, in room 411 of the Los Angeles Convention Center.

"Mobile commerce is just getting started in the United States, and that's a huge step for us. We have seen a number of mobile trends take off in Asia, and during the conference we'll discover several new developments underway here in the U.S." said Robert Mesirow, vice president and show director, CTIA WIRELESS I.T. & Entertainment.

"Mobile marketing is one of the most creative methods for connecting people on a global scale, and as an organization, CTIA is committed to providing the best environment to share these ideas. We are excited about this year's mobile marketing program and look forward to the speakers sharing their insights."

"While mobile marketing is the best new way to reach the coveted 18-34 demographic, a lot of marketers are finding that these new campaigns are reaching a much broader audience than they ever imagined," said Steve Largent, president and CEO of CTIA -- The Wireless Association.

"The use of Common Short Code in so many television programs today clearly demonstrates that consumers are interacting with entertainment content through their mobile device. People of all ages and backgrounds are taking part in the campaigns."

Marketing – The Mobile Channel is sponsored by ThirdScreen Media, Neustar, Advertising Age, Canadian Wireless Telecommunications Association, Mobile Marketing Association and RCR Wireless News.

Popular posts from this blog

Worldwide Contactless Payments will Exceed $1 Trillion

There's a huge upside opportunity for digital payment innovation in America. As of December 2017, Juniper Research estimates that only 9 percent of the total payment cards in circulation within the U.S. market was contactless-enabled -- this translates into just over 100 million cards. While this is a significant installed base -- around 13 percent of total chip cards issued in the U.S. market -- Juniper estimates that only 5.5 percent of the cards were actually used to make contactless offline point-of-sale purchases in 2017. This translates into about 6 million contactless cards used for payments. That's relatively low in comparison with more advanced markets such as Canada (60 million) and the UK (108 million). Contactless Payment Market Development Juniper Research forecasts that driven by payment cards and mobile wallets, in-store contactless payments will reach $2 trillion by 2020 -- that represents 15 percent of the total point of sale transactions. Furthermore

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente