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CTIA Predicts Mobile Commerce Approaching

The CTIA predicts that mobile marketing will completely change the way we're watching and interacting with television and other entertainment content, finding information and communicating with others -- whether that be a customer, colleague or friend.

In the not-too-distant future, we'll be able to make purchases and receive targeted information directly from advertisers from anywhere in the world. The state of mobile marketing and its tremendous possibilities will be discussed and forecasted at a one-day event, Marketing – The Mobile Channel, Wednesday, Sept. 13 during CTIA WIRELESS I.T. & Entertainment 2006, in room 411 of the Los Angeles Convention Center.

"Mobile commerce is just getting started in the United States, and that's a huge step for us. We have seen a number of mobile trends take off in Asia, and during the conference we'll discover several new developments underway here in the U.S." said Robert Mesirow, vice president and show director, CTIA WIRELESS I.T. & Entertainment.

"Mobile marketing is one of the most creative methods for connecting people on a global scale, and as an organization, CTIA is committed to providing the best environment to share these ideas. We are excited about this year's mobile marketing program and look forward to the speakers sharing their insights."

"While mobile marketing is the best new way to reach the coveted 18-34 demographic, a lot of marketers are finding that these new campaigns are reaching a much broader audience than they ever imagined," said Steve Largent, president and CEO of CTIA -- The Wireless Association.

"The use of Common Short Code in so many television programs today clearly demonstrates that consumers are interacting with entertainment content through their mobile device. People of all ages and backgrounds are taking part in the campaigns."

Marketing – The Mobile Channel is sponsored by ThirdScreen Media, Neustar, Advertising Age, Canadian Wireless Telecommunications Association, Mobile Marketing Association and RCR Wireless News.

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