Skip to main content

CTIA Predicts Mobile Commerce Approaching

The CTIA predicts that mobile marketing will completely change the way we're watching and interacting with television and other entertainment content, finding information and communicating with others -- whether that be a customer, colleague or friend.

In the not-too-distant future, we'll be able to make purchases and receive targeted information directly from advertisers from anywhere in the world. The state of mobile marketing and its tremendous possibilities will be discussed and forecasted at a one-day event, Marketing – The Mobile Channel, Wednesday, Sept. 13 during CTIA WIRELESS I.T. & Entertainment 2006, in room 411 of the Los Angeles Convention Center.

"Mobile commerce is just getting started in the United States, and that's a huge step for us. We have seen a number of mobile trends take off in Asia, and during the conference we'll discover several new developments underway here in the U.S." said Robert Mesirow, vice president and show director, CTIA WIRELESS I.T. & Entertainment.

"Mobile marketing is one of the most creative methods for connecting people on a global scale, and as an organization, CTIA is committed to providing the best environment to share these ideas. We are excited about this year's mobile marketing program and look forward to the speakers sharing their insights."

"While mobile marketing is the best new way to reach the coveted 18-34 demographic, a lot of marketers are finding that these new campaigns are reaching a much broader audience than they ever imagined," said Steve Largent, president and CEO of CTIA -- The Wireless Association.

"The use of Common Short Code in so many television programs today clearly demonstrates that consumers are interacting with entertainment content through their mobile device. People of all ages and backgrounds are taking part in the campaigns."

Marketing – The Mobile Channel is sponsored by ThirdScreen Media, Neustar, Advertising Age, Canadian Wireless Telecommunications Association, Mobile Marketing Association and RCR Wireless News.

Popular posts from this blog

How AI Transforms Asia-Pacific Industries

The APAC region is undergoing a shift in business technology investment, with artificial intelligence (AI) emerging as the cornerstone of its digital transformation journey. IDC's latest forecast reveals that AI spending in the region will surge to $175 billion by 2028, driven by a compound annual growth rate (CAGR) of 59.2 percent for Generative AI (GenAI). This significant growth underscores the potential across industries, from healthcare to financial services, as organizations race to harness intelligent automation, predictive analytics, and next-generation customer experiences. Artificial Intelligence Market Development Generative AI leads the charge, with its ability to automate complex tasks and generate novel outputs, reshaping operational paradigms. The technology's rapid enterprise adoption is evidenced by a projected tripling of GenAI investments between 2025 and 2028. Healthcare and education sectors are also accelerating deployments, using AI for personalized medi...