Skip to main content

Global Market Opportunity for Femtocell APs

In the near future, femtocells -- small cellular base stations designed for use in residential or corporate environments -- will be adopted by operators with great enthusiasm.

The lure is of greater network efficiency, reduced churn, better in-building wireless coverage, and the abilities to shape subscriber data usage patterns and to build platforms upon which fixed-mobile convergence services can be realized. A new study from ABI Research forecasts that by 2011 there will be 102 million users of femtocell products on 32 million access points worldwide.

"Femtocells offer many benefits to operators," says principal analyst Stuart Carlaw. "From a technological standpoint, their better in-building coverage for technologies such as WCDMA and HSDPA is an incredibly important aspect of service delivery. From a strategic and financial standpoint, the routing of traffic through the IP network significantly enhances network quality and capacity, and reduces the OPEX that carriers expend on backhaul. On a conceptual basis, femtocells allow carriers to price cellular data services in the home aggressively, with the ultimate goal of shaping consumer behavior."

The most interesting characteristic of femtocells, adds Carlaw, is that they can form the basis of a viable option for realizing converged fixed-mobile services. They give operators a cost-effective way to support fixed-mobile substitution, as well as a platform in the home upon which additional features such as Wi-Fi and IPTV can be layered.

However, Carlaw adds a note of caution: "This is a very nascent market and as such there is a pressing need for some standardization, or at least a common recognition of what a femtocell's minimum requirements should be."

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the