Skip to main content

Mobile Gaming Soft Global Market Outlook

The mobile games market is growing, but will need to overcome several hurdles to gain mass-market acceptance, according to Informa Telecoms and Media. Chief among the challenges facing the industry is the difficulty consumers encounter finding, purchasing and downloading mobile games.

"The quality of mobile games has improved significantly over the past year, but it will be tough to convince consumers of that until the content discovery and provisioning process is simplified," says Chris Coffman, senior analyst at Informa and author of the report. "Though mobile gaming has grown into a $2.4 billion business in 2006, it is not yet a mass-market activity. The 5 percent of mobile subscribers who download mobile games today won't be the engine driving the next five years of growth in the industry. Mobile operators, content providers and others in the gaming ecosystem need to work together to make mobile gaming more attractive to the remaining 95 percent."

The report reveals progress is being made. Successful operators have engaged in better management of their mobile games portals, stepped up their marketing efforts, and introduced flexible billing for games. For some mobile games publishers, high-end 3D games have become a profitable niche, while multiplayer and community-enabled games have increased usage and driven down churn. These improvements set the stage for the continued growth of the mobile games industry. Informa Telecoms & Media forecasts that by 2011 worldwide revenues from mobile games will reach $7.2 billion.

The Asia Pacific region will continue to dominate the mobile games market, accounting for nearly half of worldwide mobile games revenues in 2011. North America is positioned for strong growth, however, and by 2010 the U.S. will overtake Japan as the largest single-country market for mobile games.

Europe, historically the second-strongest region after Asia Pacific, has experienced sluggish growth in the mobile games industry due to legacy infrastructure and the cost associated with porting and distributing games across the region's multitude of mobile operators, countries and languages.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p