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Shifts in Usage as Mobile Music Sales Grow

Annual worldwide mobile music revenues will reach $14 billion by 2011, according to the latest report from Juniper Research. The research suggests that Asia Pacific will contribute 40 percent by this time, Europe 27 percent, North America 18 percent and rest of the world 15 percent.

Juniper predicts that with the advent of new technologies and increasing competition fuelling the drive for product innovation, there will be a significant shift in market emphasis from ringtones to over the air (OTA) full track music in the next five years.

During the period 2006-2011 total revenues from mobile music services -- including ringtones, ringback tones and OTA full track music -- will see the proportional market share for ringtones fall from 81 percent to 51 percent, with OTA full track music rising from 9 percent to 32 percent.

Prominent market drivers for the acquisition of full track music are likely to be the dual download facility, increased bandwidth offered by 3G networks and the evolution of the mobile handset into a multi-purpose communications and entertainment device. Despite this change in emphasis however, Juniper believes the ringtone market will continue to flourish.

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