Skip to main content

Sony Can Integrate Grouper into New Strategy

Informitv reports that Sony Pictures Entertainment has acquired Grouper Networks, which provides the Grouper user-generated video site, for $65 million. Traditional media companies are increasingly seeing value in online video services although they have yet to demonstrate a viable business model.

Consumers are spending more and more time on sites like Grouper, and as one of the world's largest creators of entertainment, we want to be where the audiences are, said Michael Lynton, the chairman and chief executive of Sony Pictures Entertainment, a subsidairy of the Sony Corporation.

Many people in the Grouper community use Sony cameras to create videos and Sony VAIO computers and mobile devices to store and view them, he said. It makes sense to complete the circle by having Grouper be a part of Sony Pictures Entertainment, which itself creates so much content for people around the world.

A site like Grouper allows people to showcase their creativity to a vast audience, he continued. It's like a virtual, global audition, and a great source of entertainment.

Grouper was founded in 2004 by Josh Felser and Dave Samuel, who both previously founded, an early streaming music site which they subsequently sold to AOL for $320 million. Grouper was originally created as a peer-to-peer platform for sharing videos. The site claims to have over 8 million unique users a month, and over half a million registered members.

Users can browse videos and easily post them to a wide variety of third-party web sites. The Grouper peer-to-peer video sharing network enables downloads of high quality video shared by its members. Users can also edit and upload material and download to portable devices like the Sony PSP.

I believe that this latest move by Sony is a tremendous opportunity to integrate Grouper into a broader new business strategy that incorporates Sony cameras and camcorders -- along the lines of Apple's combination of the iTunes service with the iPod devices. Furthermore, the Vegas multimedia software family from Sony adds yet another dimension to their ability to offer an end-to-end solution for the growing number of consumer generated content producers.

Also, I'm wondering, where does the innovative Sony ACIDplanet site fit into this evolving mix?

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of