Skip to main content

TV Networks Find Clue by Watching YouTube

USA Today reports that the fall TV season is about to begin. The push is on from the broadcast networks to tempt you into watching what they spent the past year filtering for your viewing pleasure.

At a moment when the networks would like nothing more than to make a splash � another 'Lost' or 'Desperate Housewives' � the biggest news in TV is the escalating instances of mutiny by viewers. Watching what the networks set before them is fine. But more and more viewers want to cook as well as dine, which makes the TV story of the year the story of a website: YouTube.

Officially launched last December, this video-sharing service already plays more than 100 million clips per day with more than 65,000 video uploads added to its mammoth inventory. And those rates are skyrocketing. Where does it end? "As more people capture special moments on video," its website declares, "YouTube is empowering them to become the broadcasters of tomorrow."

What's equally important -- and not mentioned in this article -- is that all the major broadcast network television executives repeatedly turned away the producers of Desperate Housewives, before it was eventually piloted by ABC. Why? They were all convinced that the main theme of the show would not be popular. Clearly they were wrong. So, what did mainstream media moguls learn from that experience?

The most persuasive evidence that YouTube is rewriting TV rules emerged last month when 'Nobody's Watching', a sitcom pilot pronounced dead after failing to find a broadcast home, found a warm reception on YouTube (where it logged a half-million viewings). With that sort of cyberspace 'validation', it was resurrected by NBC as a prospect for their 2006-07 broadcast network schedule.

The clueless had apparently found a clue -- watch YouTube. The Independent Film Channel, however, has gone to the next logical step and created the IFC Media Lab. Where is the real innovation taking place? Hint: you won't find the answer on YouTube.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of