Skip to main content

Apple's Trademark Fight Inspires Pod2Mob

An innovative and savvy over-the-top mobile content services start-up company, Pod2Mob.com, has created a video promo clip and posted it on YouTube for their target audience to enjoy.

IMHO, their two-minute video is a valid example of what creative marketers can do to utilize YouTube -- and other similar viral video portals -- as a way to gain low-cost online exposure. Produced using a soundtrack of Justin Timberlake's latest hit, this clever vignette takes advantage of the recent news media coverage Apple has attracted.

Pod2Mob taunts Apple iPod owners to "cut the white cord" and try their mobile phone-based free podcasting service. It's not clear if they used a traditional advertising or interactive agency to produce this video. Perhaps no ad agency was involved, which would be my guess.

Based in Los Angeles, California, Pod2Mob says that it's "a software publisher dedicated to the expansion of personal portable media. The founders of the company are a balance of promising prodigies and well-weathered pioneers of the digital revolution. Pod2Mob aims to offer audiences easier access to media while expanding the vision of the market for content producers and publishers."

In other related news, Information Week has picked up the storyline, now that Apple has taken their tradmark dispute to the UK market. The computer giant has been sending cease-and-desist letters to companies using the word "pod," stating that they are infringing on its trademark. A British company is the latest to announce it has received a warning from Apple regarding its yet-to-be-released "securipod" wallet.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...