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Content Repurposed for Various Screen Types

The market for real-time broadcast MPEG encoders is moving to H.264 (MPEG-4 AVC Part 10), mainly in the satellite and telco TV delivery platforms today, but the switch will extend to all segments of the MPEG encoder market, reports In-Stat.

The need to repurpose content for multiple screens is also driving encoder shipments. For example, content that is distributed in MPEG-2 may be decoded, and then re-encoded to H.264 in a mobile video system.

"There are also one-time projects that are dramatically boosting some segments of the market," says Michelle Abraham, In-Stat analyst. "For example, cable operators in North America are moving to digitally simulcast all of their analog channels, thereby requiring thousands of encoders. The Broadcast Auxiliary Service (BAS) relocation project in the U.S. will boost encoder shipments from 2006 through 2009."

In-Stat's research found the following:

- Worldwide MPEG video encoder revenue will increase from $496 million in 2005 to $555 million in 2010.

- The ongoing launch of HD broadcasts in Europe will boost shipments of HD H.264 encoders.

- Product evolution in H.264 is happening more quickly than it did for MPEG-2, as vendors are able to rely on the knowledge they have from their prior MPEG-2 experience.

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