Skip to main content

Current TV Offers Music for Consumer Video

Providing filmmakers an unprecedented new tool in creating short-form content that connects with young audiences, Current TV has signed a multi-year agreement with APM Music, the largest and most diverse provider of music for use in film, television, radio, and new media productions.

APM and Current TV are two of the first companies to empower independent producers by giving them unfettered access to the largest music library in the industry. Current will pay for all associated costs, which include synch and master fees for use on Current’s broadcast network and website.

For the first time, Current’s video producers -- what the network calls its viewer created content (VC2) community -- will have access to over 200,000 professional recordings through a cobranded version of APM Music’s website, accessible through Current’s online studio.

Producers can score their own short-form video "pods" with music that may be easily downloaded and searched by a deep array of styles and categories, using proprietary music search functionality developed by APM Music in conjunction Los Angeles-based, which allows content creators to easily find and audition recordings based on guided and text-based descriptive queries.

"Throughout the history of media, there was a great 'sound barrier.' The best stuff was reserved for the media elite, and everyone else got what was left over. Today, APM and Current have torn down that barrier. It’s another step in our mission to democratize media," stated David Neuman, president of programming for Current TV.

However, there's still one more roadblock to overcome. The limitations of many amateur videographers are quickly reached when they have an idea for a topic that includes video footage that's beyond their practical capabilities -- such as video of a volcano erupting.

Stock video clips, from companies like Getty Images, are a potential source of quality video content. However, this type of quality content is typically only available for legal use when a license is purchased.

Therefore, the costs to acquire this content may be beyond the means of most young amateur video mixers and arrangers. IMHO, the creative evolution of user-generated media could be greatly accelerated if there was a legal solution to this problem.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p