Reuters reports that Walt Disney CEO, Robert Iger, said the company sold 125,000 movie downloads worth $1 million in revenue through Apple's iTunes online music store in the first week Disney movies were offered.
Iger told a conference of analysts the company expects to take in $50 million in added revenue during the first year of the iTunes movie download program, which was unveiled by Apple recently. Disney last week became the first movie studio to offer movie downloads through iTunes. The company placed 75 titles on the Web site.
Iger said the number of films on iTunes would increase as Disney clears the broadcast rights to move them to the Web. Iger also told analysts at the Goldman Sachs conference that Apple CEO Steve Jobs has become a "sounding board" for Disney's rapidly expanding digital content delivery options.
"He is a great adviser and someone I can turn to readily for advice in a lot of these areas," Iger said. Those of you who have read my commentary entitled "How Steve Jobs Would Re-Imagine IPTV" know where I stand on this topic, so I won't belabor the point.
Iger told a conference of analysts the company expects to take in $50 million in added revenue during the first year of the iTunes movie download program, which was unveiled by Apple recently. Disney last week became the first movie studio to offer movie downloads through iTunes. The company placed 75 titles on the Web site.
Iger said the number of films on iTunes would increase as Disney clears the broadcast rights to move them to the Web. Iger also told analysts at the Goldman Sachs conference that Apple CEO Steve Jobs has become a "sounding board" for Disney's rapidly expanding digital content delivery options.
"He is a great adviser and someone I can turn to readily for advice in a lot of these areas," Iger said. Those of you who have read my commentary entitled "How Steve Jobs Would Re-Imagine IPTV" know where I stand on this topic, so I won't belabor the point.