Generation Differences in Technology Adoption

According to Forrester Research, consumers react differently to technology adoption, mostly relating to their generation. Here's how generational differences in technology adoption and habits affect vertical industries:

- Marketing: Viral or word-of-mouth marketing is appealing across generations, but the Net is the place to reach Gen Yers and Gen Xers for product research. While almost 90 percent of Seniors do their decision-making research offline, nearly 40 percent of Gen Xers do research online and purchase offline.

- Retail: Gen Xers are the sweet spot for online shopping. With their disposable income and near-ubiquitous connectivity, more Gen Xers shop online than any other generation: 16.2 million online households.

- Financial services: Online banking programs garner participation from younger adults, two-thirds of whom have checked balances online in the past three months. Web access to investment campaigns appeal to Boomers, who are more likely to make use of the online investment management tools.

- Travel: More than half (55 percent) of online travelers book their travel online. Young adults research and book their travel with Web agencies like Expedia or Orbitz more often than older travelers: 51 percent of Seniors booked with the airline they flew compared with only 33 percent of Gen Yers.

How Data and Analytics Drive Business Growth

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Anywhere, Anytime Workplace Demand for SASE

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The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc

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