Skip to main content

Quantifying Online Ad Spending Phenomenon

According to eMarketer, it's time to compare the numbers. First the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the latest update of the "Advertising Revenue Report," which estimated U.S. Internet advertising revenue at over $4 billion for the second quarter of 2006.

Then the Online Publishers Association (OPA) reported that, according to an informal survey of its members, online advertising revenues will grow by 28 percent in the third quarter of 2006 compared to the third quarter of 2005. OPA members, including include About.com, Forbes.com and the Walt Disney Internet Group, said they continue to see strength across all online advertising categories.

Tomorrow eMarketer will release its "U.S. Online Ad Spending" report, which forecasts continued growth in online ad revenues, but at a slower rate in coming years. "We still see robust growth," says eMarketer CEO Geoff Ramsey, "but it is difficult for any industry to sustain a 30 percent-plus growth rate for three years in a row."

The new eMarketer report projects that US online ad spending will grow by 26.8 percent in 2006, reaching a total of just under $16 billion. Looking ahead to 2007, eMarketer projects that the growth rate will fall to a still healthy 15.1 percent. "The Internet will still be growing at a faster rate than television and most other media, but it's going to be coming back down to a sustainable level," Mr. Ramsey told Reuters.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...