New consumer research from Leichtman Research Group (LRG) found that the number of Digital Video Recorder (DVR) and Video-on-Demand (VOD) users have significantly increased in recent years.
Sixty percent of all digital cable subscribers have used VOD -- up from 25 percent two years ago, and about 12 percent of households in the United States now have a DVR -- up from 3 percent just two years ago.
However, the overall impact of DVRs and VOD on U.S. television viewing remains relatively small. LRG estimates that less than 4 percent of all TV viewing in the U.S. today is of recorded DVR programs or on-Demand viewing -- up from about 2 percent a year ago.
These findings are based on a survey of 1,350 households throughout the United States, and are part of LRG’s study "On-Demand TV 2006: A Nationwide Study on VOD and DVRs." This is LRG’s fifth annual study of this topic.
Sixty percent of all digital cable subscribers have used VOD -- up from 25 percent two years ago, and about 12 percent of households in the United States now have a DVR -- up from 3 percent just two years ago.
However, the overall impact of DVRs and VOD on U.S. television viewing remains relatively small. LRG estimates that less than 4 percent of all TV viewing in the U.S. today is of recorded DVR programs or on-Demand viewing -- up from about 2 percent a year ago.
These findings are based on a survey of 1,350 households throughout the United States, and are part of LRG’s study "On-Demand TV 2006: A Nationwide Study on VOD and DVRs." This is LRG’s fifth annual study of this topic.