Skip to main content

U-verse Early Adopters are Patient Customers

Some of the brave early-adopter customers of the AT&T U-verse (IPTV) service have been sharing candid comments about their personal experiences on a website called

Like most early-adopters of new technology products and services, these customers are more patient and understanding than many consumers would be in a similar situation. The site's administrator, uvadmin, apparently waited about a month for the U-verse service to be installed after he was told that it was readily available -- where he lived in San Antonio.

Yesterday he posted the news that his U-verse services has not been working at all for the last three days. In a commentary entitled "Down Three Days and Counting," he briefly refers to what he has been told is the known problem. However, it's not clear how many other AT&T customers are affected by this extended service outage.

AT&T has certainly had its share of 'Lightspeed' critics, particularly regarding the slow pace of the U-verse market deployment thus far. However, I commend the AT&T leadership team for moving cautiously until the service delivery platform is fully proven, and a quality service offering is known to be sustainable.

Like the saying goes, you only get one chance to make a good first impression. Clearly, AT&T is doing the right thing by delaying further U-verse deployments until the service reliability meets their, and their customer's, expectations.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at