Viewing and creating video have become significant activities for U.S. Internet users, with 31 percent watching online videos at least monthly and 8 percent uploading clips to Websites such as YouTube, according to Parks Associates.
This new study shows the majority of monthly "video uploaders" are young, predominately 18-24 years old, with men only slightly more likely than women to upload video. Further, the total number of uploaders is comparable to the number of monthly online gamblers.
"We're witnessing a phenomenon that will have recognizable cultural and social effects across the country," said John Barrett, director of research for Parks Associates. "Anything you do can be recorded and uploaded, where it is readily available to your boss, your family, etc. Ready or not, the camera's now rolling."
According to Parks, one-fourth of all Internet users own a mobile phone. Digital cameras, which often include video-recording capabilities, have nearly a 70 percent penetration rate in the U.S. Both devices contribute to the growing amount of video being recorded and uploaded.
This new study shows the majority of monthly "video uploaders" are young, predominately 18-24 years old, with men only slightly more likely than women to upload video. Further, the total number of uploaders is comparable to the number of monthly online gamblers.
"We're witnessing a phenomenon that will have recognizable cultural and social effects across the country," said John Barrett, director of research for Parks Associates. "Anything you do can be recorded and uploaded, where it is readily available to your boss, your family, etc. Ready or not, the camera's now rolling."
According to Parks, one-fourth of all Internet users own a mobile phone. Digital cameras, which often include video-recording capabilities, have nearly a 70 percent penetration rate in the U.S. Both devices contribute to the growing amount of video being recorded and uploaded.