Skip to main content

Indie TV Attracts Next Generation Consumer

CT Reports tells the story how television viewers no longer need a TV screen to view programming. Some, in fact, don't even want one. According to a 'Consumer Internet Barometer' produced by The Conference Board and TNS, a pair of custom research companies, lean-forward online viewing is starting to gain ground -- at the expense of those who build their content and networks around mainstream 'couch potatoes.'

"This really is a wake-up call that the traditional means are not the only means, and we're beginning to see initial signs that people are willing to take their TV viewing to the PC or whatever downloadable or streamable model is available," said Lynn Franco, director of the Conference Board Consumer Research Center.

Moreover, nearly two-thirds of the people surveyed like the ability to carry and watch content on portable devices while a stunningly low number -- about one-third, according to the responses from 10,000 households nationwide -- don't want to watch commercials. Researchers thought those numbers might have been reversed.

Video-on-demand can appease the personal convenience part of consumer demand, but "doesn't play into portability, and that could be an area that grows in years to come," said Franco, and it sometimes even includes commercials.

Franco advised previous-generation content delivery providers dealing with next-generation content viewers "to approach consumers through a variety of different means that put the power in the person handling the remote or the mouse."

While broadcasters are, to some extent, embracing the portability and personalization aspects of content with their Web-based replays and cable operators have long pushed as much content onto VOD as possible, there's another area that's promising to cut through the traditional video delivery. Independent TV shows, available only on the Internet, are starting to gather their own cult status.

Popular posts from this blog

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ