Skip to main content

Mobile 3G Still Searching for Market Demand

After years of eagerly anticipating that video services would be the meaningful application that created demand for 3G, a new survey from In-Stat finds that existing and potential 3G mobile service customers are much more interested in high-quality mapping and navigation services.

However, 3G mobile service providers that want to capture that market will have to expand the availability of compatible handsets. "Expanding the number of Global Positioning Satellite (GPS) or Assisted-GPS (A-GPS) handsets from today's levels will be an important step for 3G carriers to provide the applications their customers really want," says David Chamberlain, In-Stat analyst. "Unfortunately, technology choices left over from the 1990s make this difficult but carriers and handset vendors are starting to provide an increasing flow of products that better meet the 3G customers' needs."

In addition, the In-Stat report "3G and Mobile Multimedia," based on a survey of over 1,000 mobile users, found the following:

- Current 3G users are very enthusiastic about the service, which is in marked contrast with other customers who have expressed dissatisfaction with premium applications.

- Customer awareness of 3G is not particularly strong, with over half the respondents indicating they don't know whether their carrier offers 3G.

- An unprecedented number of respondents -- nearly half—indicated that they would consider changing carriers in order to get 3G.

Popular posts from this blog

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth