Skip to main content

Reality of Reaching Internet Market Saturation

According to Point Topic, the digital divide is deepening in the UK as those who are interested in internet get switched on, leaving the standouts behind.

The proportion of non-access households which think it is not important to have home access to the internet has increased steeply between mid-2005 and early 2006, from 51.7 to 74.6 percent.

Their latest survey focuses on households that have no internet access, their socio-economic make-up and perception of the world of broadband services. By early 2006, an estimated 11.2 million households in the UK (44 percent) had no internet access at home.

"Many of those who thought it was important to have the internet have signed up to a service already", points out Katja Mueller, Chief Analyst at Point Topic. "As the number of non-access households shrinks, those that are left are increasingly resistant to its appeal. This could prove a high barrier to achieving much higher levels of internet access", she says.

The reasons for not getting internet access fall into three broad groups - lack of need or interest; cost or other material constraints; and lack of the necessary skills. Almost everybody has at least heard of the internet, but only 26 percent of respondents from non-access households believe they have a good knowledge of how to use the internet.

"These are real concerns", says Katja Mueller, "and if they were to be resolved, more households would be able to benefit from getting internet access in the next half a year."

But the barriers are high. Asked to consider how likely they were to get access to the internet in the next 6 months if these obstacles were to be removed, 42.8 percent of households declined to answer. About 16 percent would consider it very likely or fairly likely to get internet access in such circumstances.

Popular posts from this blog

Product Design AI to Reach $4.3 Billion by 2035

Artificial intelligence tools for product design have largely been sold to engineering leaders as a productivity story: faster renders, quicker iterations, fewer manual CAD operations. According to the latest market study by ABI Research, the market for artificial intelligence in product design is set to grow from $628 million in 2025 to $4.3 billion by 2035; that's a 21.3 percent compound annual growth rate. The trajectory reflects a market moving past assistive tools and into a phase where AI becomes structurally embedded in how products get engineered, simulated, and validated. For executives overseeing engineering, product development, and R&D organizations, this is no longer a tooling decision. It is a competitive positioning decision, and the window to shape it is narrower than most roadmaps assume. The Ten-Year Growth Outlook Mechanical product design and simulation is the AI beachhead within manufacturing. A full 62 percent of manufacturers are already running AI projec...