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Top U.S. Streaming Video Sites for August '06

comScore Media Metrix just released its August 2006 rankings of the top U.S. streaming video properties. Fox Interactive, which includes MySpace.com, led the way with 1.4 billion streams during the month, or 20.1 percent of the market. Yahoo! Sites ranked second in video streams initiated with 823 million (11.8 percent share), followed by YouTube.com with 688 million (9.9 percent share).

Erin Hunter, executive vice president of comScore’s Media and Entertainment Group says "Historically, traffic metrics were the only tools available for analyzing this space. While these measures provide important information on the number of unique visitors to a site, they do not properly measure how many people are actually viewing video content across the Web and how many streams they are viewing, both of which are vital to understanding video's advertising capacity. Our data illustrate that the top-ranked sites by streaming activity do not directly correspond to the most trafficked sites, rebutting the sole use of traffic as a gauge of video consumption."

Note: comScore Video Metrix measures online video content served through all major formats, including: Flash, RealPlayer, Windows Media, QuickTime and DivX. The service, which is based on streaming activity among U.S. Internet users, does not include measurement of digital rights management (DRM) content (which is paid, encrypted content), online videos viewed through peer-to-peer (P2P) applications, or offline viewing of video content.

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