Skip to main content

Applications & Experience Sell Smartphones

Results obtained from a recent IDC survey of more than 4,000 mobile phone and smartphone subscribers from five countries suggests that interest in emerging applications will drive future smartphone sales.

The survey results show that interest in WiFi access and location-based services are highest in the U.S. and U.K., while storage capacity, music quality, and photo quality are the highest in Germany, India, and China.

"The mobile device today is increasingly becoming a multi-talented productivity and entertainment tool, and next-generation networks, services, and device technologies will only amplify that perception," said Randy Giusto, group vice president for IDC's Mobility, Computing and Consumer Markets research.

Besides a focus on applications, the study also observed that monthly average revenue per user (ARPU) rose everywhere except Germany as survey respondents switched from traditional mobile phones to smartphones. IDC concludes from study results that smartphone subscribers are also generally more satisfied with their devices than other mobile phone subscribers -- which leads to heavier use and greater spending, thereby impacting ARPU.

IDC also believes that 'customer experiences' and satisfaction levels related to operating systems (OS) are emerging as a competitive differentiator and ARPU driver over mobile phones, especially as a wider segment of both business and consumer subscribers are adopting smartphones.

The IDC special report explores which key mobile device features, operating systems, and applications influence ARPU, and compare and contrast them among users in five countries -- the U.S., U.K., Germany, India, and China. Data is segmented by mobile phone and smartphone respondents, as well as by smartphone OS, and mobile operator, for each country market surveyed.

The comprehensive study report outlines the summarized results of each country, comparing and contrasting results by country, and exploring the role device features, operating systems, mobile device brands, and mobile operators play across these markets.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of