The deployment of 'Whole System Shift', a government effort to speed up the conversion of urban households from analog to digital cable TV, is driving China's digital cable set-top box (STB) market, reports In-Stat.
As a result, unit shipments of digital cable STBs are projected to quadruple, from 3 million in 2005 to 12 million in 2010. "Most of the digital STB shipment increases will come from basic set-top boxes," says Rebecca Tan, In-Stat analyst.
"Most cable operators that are now installing Whole System Shift provide only basic services, and networks have not yet begun to install two-way networks. Operators' ability to provide interactive services is limited in the short-term, therefore, operators prefer basic boxes."
In-Stat's study found the following:
- Following several trials of Whole System Shift, the digital-cable TV subscriber base jumped dramatically from 800,000 to 2.7 million by the end of 2005.
- There will be steady growth in advanced-box shipments, reaching 1.5 million by 2010.
- Total revenue of cable STBs in China is projected to reach $586 million by 2010.
As a result, unit shipments of digital cable STBs are projected to quadruple, from 3 million in 2005 to 12 million in 2010. "Most of the digital STB shipment increases will come from basic set-top boxes," says Rebecca Tan, In-Stat analyst.
"Most cable operators that are now installing Whole System Shift provide only basic services, and networks have not yet begun to install two-way networks. Operators' ability to provide interactive services is limited in the short-term, therefore, operators prefer basic boxes."
In-Stat's study found the following:
- Following several trials of Whole System Shift, the digital-cable TV subscriber base jumped dramatically from 800,000 to 2.7 million by the end of 2005.
- There will be steady growth in advanced-box shipments, reaching 1.5 million by 2010.
- Total revenue of cable STBs in China is projected to reach $586 million by 2010.