Skip to main content

Exposing the Converged Mobile Device Myth

Conventional wireless industry marketing wisdom is that consumers seek a 'single wireless device' with multiple capabilities built into the handset, however, studies show that most users willingly carry redundant hand-held devices, reports In-Stat.

For instance, more than 15 percent of people carry two wireless mobile phones, the high-tech market research firm says. The myth of the converged mobile device appears to be perpetuated by technology-centric vendors who have little awareness -- or real interest -- in the discovery of substantive need and associated market demand.

"Eighty percent of the people that have a camera phone say they regularly carry their digital camera, 75 percent of SmartPhone users also carry a Personal Digital Assistant (PDA), and more than 50 percent of users of multimedia phones also carry their MP3 player," says Bill Hughes, In-Stat analyst. "It is important to understand this customer behavior if the wireless industry is to offer commercially successful solutions."

In-Stat's study found the following:

- Only 43 percent of the respondents to an In-Stat survey, all of whom are business users, stated that higher productivity would be obtained with a SmartPhone.

- Many wireless users consider the additional capabilities offered within a wireless device to be a gift for becoming or remaining a subscriber, and not as a tool that is enhanced with real-time data.

- Almost half the respondents believe that they will carry fewer devices by owning a SmartPhone. Regardless, most choose to carry a separate PDA device.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...