Skip to main content

Irony: Cable MSOs to Simplify Mobile Service

USA Today reports that more than one year after announcing plans to jump into the mobile phone services business, America's biggest cable TV operators, in partnership with Sprint Nextel, are finally launching their service offering.

Comcast, the largest U.S. cable TV operator, later this month will add wireless to its offerings in Boston and Portland, Oregon, says Sprint CEO Gary Forsee. Time Warner Cable, at about the same time, will launch their mobile service in Austin, Texas and Raleigh, North Carolina.

Cable companies believe they need to add cellphones to their TV, Internet access and home phone bundles. AT&T and Verizon, which own huge cellphone operations, are adding TV to their service bundles, putting pressure on cable operators to keep pace. Forsee acknowledges that the launch has taken longer than expected. "But the good news is that we've got something that is unique."

Ease-of-use will be the hallmark of the new service. People want simplicity. One example: A "universal" voice mail box feature alerts customers on their mobile phone when a message has been left via their home phone line (consumers must subscribe to the cable operator's home phone service).

New software will also make it easier to send and receive e-mail from a mobile phone. Hoping to drive service bundle sales, cable companies will require customers to buy at least one other service, such as broadband or TV, before they can sign up for wireless phone service.

Customers will receive one bill -- from their local cable TV operator. Customer service and support also will be handled by the cable companies. Frankly, I find it somewhat ironic that cable MSOs decided to make usability and simplicity the keystone of their service differentiation strategy. Most analysts assumed that they would focus on multimedia content.

While mobile service providers typically target early-adopters with new service launches, in contrast the cable MSOs appear to be targeting mainstream consumers. Apparently, they have made total 'addressable market adoption' a high-priority objective, and therefore that would explain the service launch delay.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

How Generative AI Will Reshape the Economy

The Global Networked Economy -- a term synonymous with the interconnectedness of businesses, individuals, and governments worldwide -- has undergone a remarkable transformation in 2023. Fueled by the rapid growth of digital technologies and the global internet, this phenomenon has given rise to a worldwide marketplace that has already revolutionized the way we live, work, and play. The impact of Generative Artificial Intelligence (GenAI) in 2024 will be equally disruptive to many traditional business leaders. GenAI will also create huge opportunities for the fearless pioneers. Global Networked Economy Market Development The Global Networked Economy's evolution traces back to the advent of the Public Internet. The introduction of eCommerce, social media, and cloud computing has been instrumental in reshaping how businesses operate and engage with their customers. This interconnected ecosystem empowers savvy leaders to access new markets, trim operational costs, enhance commercial e