Skip to main content

CE Brands will Dominate the Connected Home

While many technology start-up companies seem to benefit from their unfair share of the media buzz, it's a few mega-corporations who will actually drive the emerging marketplace for innovative 'connected digital home' consumer products.

Sony, Panasonic and Samsung lead the wave of the leading mobile, PC and consumer electronics (CE) companies that are targeting the connected home for their next major growth opportunity, according to the latest research from Strategy Analytics.

The report, "Connected Home Leaderboard: A Strategic Assessment of Leading CE, PC and Mobile Companies," assesses the key business challenges facing major technology vendors that intend to lead in the connected digital home market. By contrast, the strategies of leading PC vendors HP and Dell exhibit significant weaknesses, such as limited proprietary technology ownership and inability to penetrate emerging device segments.

"In spite of the tendency of the general media to focus on emerging players from the PC and mobile sectors, our analysis suggests that traditional consumer electronics companies are currently best placed to dominate the emerging digital connected consumer market," comments Peter King, the report's author. "In our view, with their strengths in both Consumer Electronics and mobile markets, Sony and Samsung are best positioned to address emerging connected device segments."

This report suggests that companies, such as Cisco and Motorola, must address important weaknesses if they are to meet their strategic objectives. Specifically, Cisco has yet to demonstrate successful consolidation of its acquisitions, and must continue to strengthen its consumer positioning, particularly in non-US markets. Motorola has also failed to develop significant synergies between its mobile and connected home divisions.

As I've commented previously, both the Cisco and Motorola business units responsible for manufacturing pay-TV set-top boxes (STB) demonstrate that they apparently can't move beyond the legacy design of unimaginative products that were inherited when they acquired the assets of Scientific Atlanta (now Cisco) and General Instrument (now Motorola).

Both of these vendors had their own pre-acquisition executive leadership challenges in the past, which ultimately sealed their fate -- some analysts say a quick sale was forced upon them by large shareholders. As an example, Donald Rumsfeld served as CEO of General Instrument from 1990 to 1993. Need I say anymore?

Anyway, using a series of business metrics, the Strategy Analytics report ranks the world's top eleven leading consumer technology vendors, according to their performance in key aspects of marketing, consumer targeting, R&D, technology leadership, channel cooperation and product portfolio.

Apart from Sony, Panasonic and Samsung, the companies analyzed included Apple, Cisco, Dell, HP, Intel, Microsoft, Motorola and Nokia. Once again, at the risk of repeating myself like a broken record, I would really like to see some meaningful innovation in STB remote control devices.

STB remote designs that feature 40 to 50 tiny buttons with cryptic labels may seem user-friendly to the engineers that created them, but most mainstream consumers clearly puzzle over these ill-conceived devices that are a mainstay of people's everyday lives. Maybe Cisco and Motorola will choose to rise to the occasion in 2007.

On the other hand, it's really an open field for Sony or Samsung to shake things up in the STB category. However, my hunch is that Apple will be the ultimate disruptor -- Note to Apple, I'll gladly review your iTV product when it's ready for commercial launch.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of