Skip to main content

Predictions for Digital Terrestrial TV Adoption

The Digital Terrestrial TV (DTT) Set Top Box (STB) market is poised to surpass $1 billion due to the analog signal cutoff date of Feb. 17, 2009 in the U.S., and prospects of a large Chinese market, reports In-Stat.

As DTT markets mature, the growth in uptake of DTT tuners will continue, aided primarily by increased consumption for second and third TVs.

"The prospects of turning off analog terrestrial broadcasts, coupled with ongoing marketing campaigns, are powerful motivating factors for consumers to adopt the digital platform," says Michael Inouye, In-Stat analyst.

In-Stat's study found the following:

- Europe continues to lead DTT, and could see significant digital penetration as analog cutoffs continue and commence.

- While HD TV, in the near term, will likely remain a niche market in most countries, events like the 2008 Olympics and a larger HD TV installed base could help spur its adoption.

- In North America, a residual market will likely exist in 2010 and 2011, but it will pale in comparison to that of 2008-2009.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...