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Paramount Pictures Offers Content on Mobiles

As further validation that the Hollywood direct-to-consumer genie is out of the bottle, and there's no stopping this latest trend, yet another major entertainment brand has made their strategic move.

Paramount Pictures, a unit of Viacom, Inc., today announced the launch of a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD releases.

Visitors to the mobile movie sites will be able to browse and purchase movie-related content from their mobile phones, and opt-in to receive alerts about Paramount Pictures. Crisp Wireless, a provider of mobile content management solutions, was selected as the content management software partner.

"We are delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions," said Sandi Isaacs, Senior Vice President of Interactive & Mobile for Paramount Digital Entertainment.

"Paramount Pictures will now have a 'direct-to-consumer' relationship to deliver revenue generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners." With no mention of a mobile service provider partner, this offering is apparently yet another over-the-top carrier bypass solution.

"Paramount has developed a unique blueprint for promoting movies to a mobile audience, and we are thrilled to help them deliver this user experience," said Boris Fridman, Chief Executive Officer for Crisp Wireless.

"We are truly excited about Paramount's innovative approach to the mobile medium. This is an ideal site for our mLogicMedia platform as we are committed to providing our partners with the flexibility to continually enhance mobile strategies."

Paramount Digital Entertainment (PDE) is part of Paramount Pictures Corporation (PPC), a unit of Viacom. PPC is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group (PMPG).

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