Skip to main content

One in Six American Households Have HDTV

Leichtman Research Group (LRG) found that the one in six households in the United States now have at least one high definition-capable TV (HDTV), an increase from about one out of every fourteen households just two years ago.

LRG's latest research, based on a survey of 1,300 households throughout the United States, revealed:

- The mean annual household income of HDTV households is 42 percent above average.

- Twenty six percent of households with annual incomes of over $50,000 have an HDTV compared to 7 percent of households with annual incomes below $50,000.

- Twenty six percent of HDTV owners have more than one HDTV -- up from 11 percent last year.

- Twenty nine percent of HDTV owners are likely to get another HDTV in the next year -- up from 18 percent last year.

- Only one-third of adults have heard of the digital TV transition, scheduled for February 17, 2009.

Millions of HDTV sets have been sold in the U.S. in the past year, says the report, and more homes than ever are actually watching HD programming. Yet even with the price of HD sets decreasing, the report concludes that growth of HD is being driven by those who can most afford to buy one, which in an increasing number of instances, includes households with more than one HDTV set.

With just two and a half years to go before the digital TV transition takes place, two-thirds of Americans remain unaware of the pending analog cut-off, helping to explain why this deadline has had little impact on the purchase of HD and digital TVs to date.

Bruce Leichtman, president and principal analyst of the Leichtman Research Group, says "What is developing is an HD divide. If I'm a marketer, I realize I'm not just selling to new customers. I'm selling to a lot of existing customers.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of