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Social Network and Video Sites are Surging

comScore Media Metrix released its monthly analysis of U.S. consumer activity at top online properties and categories for March 2007.

Among the significant changes seen during the month was a shift at the top of the Ad Focus ranking, with Yahoo! jumping one spot to claim the number two position, as Advertising.com remained in the lead.

"Shifts at the top of our Ad Focus ranking come at an interesting time with Google's recent announcement that it would be acquiring Doubleclick," said Jack Flanagan, executive vice president of comScore Media Metrix. "As advertising networks continue to compete for online ad dollars, there is sure to be increased attention on which ones are reaching the widest audience."

Finally, several key players in the social networking space experienced gains in March. One of the top-gaining social networking sites in March was Facebook.com, which surged 25 percent -- and eight spots in the Top 50 ranking -- to nearly 21 million visitors. Other notable gainers in the social networking space included Xanga.com, which grew 60 percent versus February to 6 million visitors, and Reunion.com, which grew 30 percent to 7.9 million visitors.

In the video-sharing space Heavy Networks was the month's top gaining property, up 100 percent to 6.8 million visitors, driven in large part by a popular video spoof featuring Pamela Anderson as a cartoon superhero, while traffic to video site Metacafe also surged 40 percent to 5.6 million visitors.

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