Skip to main content

Global Broadband Subscriber Base to Double

Over the past 12 months, approximately 65 million new broadband subscribers signed up for high-speed access to the Internet, according to In-Stat's latest global assessment.

By 2011, total worldwide broadband subscribers will number 567 million, almost double the current 285 million subscriber base, the high-tech market research firm says. Clearly, in many markets, growth is being driven by mainstream consumer applications.

However, in some of the less developed markets new groups of early-adopters are joining the ranks of the existing subscriber base. Understanding the differences in user needs, and segmenting the marketplace accordingly, will be key to broadband service providers continued success and growth.

"The principal market driver for the adoption of broadband service is pretty straightforward: people want to access the Internet with a higher-speed connection," says Mike Paxton, In-Stat analyst. "Beyond this basic desire, the emergence of online applications such as viewing video clips or TV programming, downloading music files, and even playing online games, are fueling end-user demand for fatter pipes."

I believe that the divergent applications for broadband internet access has raised the service provider product marketing bar of expectations. In the past, the simplistic "bigger bandwidth" mantra was considered at the core of the value proposition. In contrast, a forward-looking perspective uncovers a more intricate offering that shifts the focus to applications -- or more specifically, enabling consumers to realize the full potential of their abundant bandwidth.

For the non-technical subscriber, application support is a key component of the broadband service offering. Therefore, expect to see more marketing messaging targeted at addressing the "show me, teach me, guide me" consumer information requirement. For the novice subscriber , this is the value-added service (VAS) that they crave the most.

In-Stat's market study found the following:

- DSL and cable modem services are the top access technologies, providing 92 percent of worldwide broadband connections.

- By 2011, worldwide DSL subscribers will account for 58 percent of all worldwide broadband connections.

- By 2011, there will be over 55 million households using a Fiber-To-The-Home (FTTH) architecture to provide broadband access.

Popular posts from this blog

GenAI: A New Era in Business Transformation

The advent of artificial intelligence (AI) has ushered in a new frontier of innovation, with Generative AI (GenAI) at the forefront. At the brink of this revolution, it's crucial to understand the current GenAI adoption and its implications for commerce worldwide. A recent poll conducted by Gartner provides valuable insights into this emerging trend and the potential upside opportunities. Generative AI Market Development The poll, which included 1,419 executive leaders, indicates a significant shift in the corporate world's perception and adoption of GenAI. The data reveals that 45 percent of respondents are currently piloting GenAI, while another 10 percent have put it into production. This is a substantial increase from a similar poll conducted in March and April 2023, where only 15 percent were piloting and 4 percent were in production. GenAI is no longer a mere buzzword; it has become a strategic focus for organizations worldwide. As Frances Karamouzis, VP Analyst at Gartne

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -