Skip to main content

UK Mobile Web Use Still Leads U.S. Market

Telephia and comScore announced the results of their latest study of mobile vs. PC-based Internet usage. The study reveals that 5.7 million people in the U.K. used a mobile device to access the Web during January 2007 compared to the 30 million people age 15 or older who accessed the Web from a PC ( either at home or at work).

At 19 percent of the PC-based Internet audience, the U.K. Mobile Web market is slightly more developed on a relative basis than the U.S. Mobile Web market, where 30 million (or 17 percent) of the 176 million U.S. PC Web users accessed the Web from a mobile device during the same month.

The Telephia and comScore research, MobileWeb Metrix, reveals that U.K. Mobile Web users under 35 years of age account for 67 percent of the entire Mobile Web audience in the U.K., whereas the same age segment accounts for 39 percent of the PC-based Internet audience.

Research findings in the U.S. show that those under 35 account for 46 percent of the Mobile Web audience and 36.5 percent of the PC-based Internet audience. Gender is also an influencing factor. The study reveals that 63 percent of Mobile Web users in the U.K. are male, compared to 54 percent of PC Internet users. In the U.S., 60 percent of Mobile Web users are male versus 49 percent of PC Internet users.

"Similar to the Internet 10-15 years ago, men under the age of 35 are the early adopters of new technology and more likely to use mobile devices to access the Mobile Web than women or men aged over 35," commented Bob Ivins, managing director of comScore Europe.

"The Mobile Web is at an early state of development, but we expect Mobile Web usage to grow as phone performance improves, sites optimize their content for the small screen and operators fine tune their tariffs, enabling consumers to take full advantage of mobile phone capabilities, content and convenience," Ivins continued.

comScore and Telephia also revealed the leading sites on the Mobile Web in both the U.K. and the U.S., ranked by unique visitors. Popular PC Internet sites Yahoo!, MSN and Google all featured in the ranking of leading sites on both sides of the Atlantic.

BBC and SKY were the leading sites for U.K. Mobile Web users in January, attracting 2.3 million and 1.2 million unique visitors, respectively. The Weather Channel and AOL represented additional leading sites among U.S. Mobile Web users in January, with 6.6 million and 6.0 million unique visitors, respectively.

The Weather Channel in the U.S. has a greater reach via the Mobile Web than it does via PC-based Internet, highlighting how the success of sites that provide content for people on the move by optimizing their content for the small screen.

"The advantage that weather, sports and news sites have over other Mobile Web sites is that they provide up-to-date information that consumers need quickly, anytime and anywhere," said Kanishka Agarwal, Vice President Mobile Media at Telephia. "As a result, they are being forced to become user-friendly during the early stages of the Mobile Web, or face the risk that competitors could steal a march on them."

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

AI Software Market will Reach $251 Billion

The growth in Artificial Intelligence (AI) software could lead to many benefits. As more organizations adopt AI, they may become more efficient, productive, and able to offer improved products and services. The global job market could also expand, with demand growing for roles like AI engineers and technicians. Plus, AI apps could enable breakthroughs in fields like healthcare, transportation, and energy. The worldwide AI software market will grow from $64 billion in 2022 to nearly $251 billion in 2027 at a compound annual growth rate (CAGR) of 31.4 percent, according to the latest market study by International Data Corporation (IDC). AI Software Market Development The forecast for AI-centric software includes Artificial Intelligence Platforms, AI Applications, AI System Infrastructure Software (SIS), and AI Application Development and Deployment (AD&D) software (excluding AI platforms). However, it does not include Generative AI (GenAI) platforms and applications, which IDC recent