Skip to main content

Bullish Global Growth Forecast for IPTV CPE

Worldwide sales of IPTV set-top boxes (STB) will grow to 7.9 million units in 2007, a growth rate of 111 percent, according to Strategy Analytics, the global market research and consulting company.

Their report entitled "IPTV Set-Tops: SD, HD and DVR -- Global Market Forecast," predicts that more than 3 million HD-enabled IPTV set-top boxes will be sold in Europe alone this year as pay-TV operators make the switch to the new H.264 standard technology.

The share of Digital Video Recorders (DVR) is also growing rapidly, rising to 29 percent of the global market this year from 15 percent in 2006 as new IPTV service providers seek to compete with the established satellite and cable pay-TV incumbents.

"In our view, any IPTV system that does not have, or is not planning for, HDTV upgrades will not be competitive in the long term," says Peter King, Director, Connected Home Devices. "DVR functionality is also becoming an increasingly important competitive tool in the battle for new customers."

Strategy Analytics predicts that annual worldwide sales of IPTV set-top boxes will reach 33.5 million by 2012, by which time the global installed base will be 112 million units. Asia-Pacific will be the dominant market, accounting for 45 percent of the installed base, followed by Europe (33 percent) and the U.S. (13 percent).

I believe that it's interesting to note that Strategy Analytics has joined other market research companies in tempering their IPTV-related forecast for the U.S. market. The slow growth predictions are no doubt related to the delays encountered by AT&T -- as the largest U.S. telco attempts to scale their IPTV deployments that are based upon the Microsoft TV platform.

Popular posts from this blog

Navigating AI Implementation Challenges in 2025

As we approach 2025, the global Artificial Intelligence (AI) market is poised for significant growth. Traditional AI spending is rising, while Generative AI (GenAI) struggles to meet lofty expectations. This apparent dichotomy presents challenges and opportunities for vendors and business leaders navigating the complex world of AI implementation. Let's explore the overall situation. Traditional AI: A Pragmatic Approach In the coming year, we expect to see a surge in traditional AI spending as enterprises seek pragmatic, ROI-driven solutions. This trend is driven by a growing recognition of the limitations and risks associated with GenAI projects, which have shown alarmingly high failure rates of 80 to 90 percent in proof-of-concept stages. The trend towards traditional AI is further supported by data from Amazon Web Services (AWS), which revealed that over 85 percent of AI projects in 2024 were not based on GenAI.  This insightful statistic underscores the continued relevance and ...