Skip to main content

Consumer Reaction to Touchscreen Devices

As part of the recently released report entitled "Positive Learning Curve for Touchscreen Devices," the Strategy Analytics Wireless Device Lab evaluated mobile user perceptions of, and reactions to, touchscreen input on a range of mobile devices.

The Wireless Device Lab benchmark sessions uncovered a very strong, positive learning curve for touchscreen input as well as an absolute requirement for finger input capability to supplement the traditional stylus.

David Kerr, Vice President of the Global Wireless Practice, noted "Propensity to select a touchscreen-only device increases by 23 index points once users find that they can produce accurate and fast input either by hand or with an option to choose stylus or digit input."

"Durability of the screen remains the number one concern for touchscreen devices. However, accuracy-enhancing technology and visual -- rather than haptic -- feedback are also keys to success," added Paul Brown, Senior User Experience Analyst.

The Strategy Analytics Advanced User Panel participants were observed and recorded during in-depth task completion audits to gain insight into their opinions and views on touchscreen technologies on mobile devices.

While user experience experts observed time, speed and accuracy variables, participants were asked to enter a series of 30 random characters using each touchscreen device. Participants were then asked for their feedback on a quantitative and qualitative basis.

Quantitative feedback was gathered with respect to ease of entering the characters, speed of entering such characters with accuracy, as well as overall input experience. Touchscreen input was tested on devices made by Cingular, LG, Nokia, Sony Ericsson and Samsung.

Popular posts from this blog

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year