Skip to main content

Consumer Reaction to Touchscreen Devices

As part of the recently released report entitled "Positive Learning Curve for Touchscreen Devices," the Strategy Analytics Wireless Device Lab evaluated mobile user perceptions of, and reactions to, touchscreen input on a range of mobile devices.

The Wireless Device Lab benchmark sessions uncovered a very strong, positive learning curve for touchscreen input as well as an absolute requirement for finger input capability to supplement the traditional stylus.

David Kerr, Vice President of the Global Wireless Practice, noted "Propensity to select a touchscreen-only device increases by 23 index points once users find that they can produce accurate and fast input either by hand or with an option to choose stylus or digit input."

"Durability of the screen remains the number one concern for touchscreen devices. However, accuracy-enhancing technology and visual -- rather than haptic -- feedback are also keys to success," added Paul Brown, Senior User Experience Analyst.

The Strategy Analytics Advanced User Panel participants were observed and recorded during in-depth task completion audits to gain insight into their opinions and views on touchscreen technologies on mobile devices.

While user experience experts observed time, speed and accuracy variables, participants were asked to enter a series of 30 random characters using each touchscreen device. Participants were then asked for their feedback on a quantitative and qualitative basis.

Quantitative feedback was gathered with respect to ease of entering the characters, speed of entering such characters with accuracy, as well as overall input experience. Touchscreen input was tested on devices made by Cingular, LG, Nokia, Sony Ericsson and Samsung.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

AI Software Market will Reach $251 Billion

The growth in Artificial Intelligence (AI) software could lead to many benefits. As more organizations adopt AI, they may become more efficient, productive, and able to offer improved products and services. The global job market could also expand, with demand growing for roles like AI engineers and technicians. Plus, AI apps could enable breakthroughs in fields like healthcare, transportation, and energy. The worldwide AI software market will grow from $64 billion in 2022 to nearly $251 billion in 2027 at a compound annual growth rate (CAGR) of 31.4 percent, according to the latest market study by International Data Corporation (IDC). AI Software Market Development The forecast for AI-centric software includes Artificial Intelligence Platforms, AI Applications, AI System Infrastructure Software (SIS), and AI Application Development and Deployment (AD&D) software (excluding AI platforms). However, it does not include Generative AI (GenAI) platforms and applications, which IDC recent