Skip to main content

Custom Integration Defining the Digital Home

Digital home product enhancements and increasing marketing investments have resulted in several key custom integration brands moving up the list of preferred installing dealer products, according to new market study.

This study, the first joint study from Parks Associates and EH Publishing, identifies Control4 in whole-house automation and lighting control, JVC in microdisplay rear-projection TVs, and both JBL and Polk for in-wall/ceiling speakers as having significantly improved their positions in this channel.

"This research documents the fact that certain brands are well-entrenched as the market leaders in their specialty categories," said Daryl Delano, EH Publishing's research director. "Members of the 'Hall of Fame' that consistently measure high rankings for brand familiarity and use include Denon for receivers and amplifiers, Russound for multiroom audio distribution, Monster for A/V wire and cables, Lutron for lighting control, and Crestron for whole-house automation."

Parks Associates and EH Publishing conducted the survey over a three-week period during May 2007 and covered 21 separate product categories actively installed by home systems integrators. A total of 987 responses were divided into three groups: audio, video, and control/infrastructure. The survey was designed and administered to be comparable to past surveys of the channel.

"This channel is growing 15 to 20 percent annually," said Bill Ablondi, Parks Associates' director of home systems research. "Central to its growth is the emergence of new products -- including some based on new technologies -- that are affordable for the mass affluent market and not just the wealthy elite. We will be monitoring channel acceptance of these new products and the companies offering them to determine which are gaining traction, which are not, and why."

The study also confirmed that customer support and ease of integration outweigh price as primary purchase considerations. The number of survey respondents rating price as a very important consideration is around 20 percent. In contrast, 85 percent of dealers surveyed indicate support from the manufacturer and 75 percent note the product's ability to integrate with other parts of a control or A/V system as important factors.

Popular posts from this blog

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic