Skip to main content

132 Million Americans Viewing Online Video

The comScore "Video Metrix" report for May 2007 revealed that nearly 75 percent of U.S. Internet users watched an average of 158 minutes of online video per user during the month.

No surprise, Google sites continue to top the monthly rankings with both the most unique video streamers and most videos streamed.

May saw Americans view more than 8.3 billion video streams online, and Google sites once again ranked as the top U.S. streaming video property with 1.8 billion videos streamed (21.5 percent share of streams), 1.7 billion of which occurred at YouTube.com. Fox Interactive Media ranked second with 680 million streams (8.1 percent), followed by Yahoo! Sites with 387 million (4.6 percent) and Viacom Digital with 237 million (2.8 percent).

In total, nearly 132 million Americans viewed online streaming video in May. Google sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media with 52.7 million and Yahoo! Sites with 35.0 million.

Other notable market study findings include:

- Online viewers watched an average of 158 minutes of streaming video per streamer.

- The average video stream duration was 2.5 minutes.

- Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.

- More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.

- The average online video viewer consumed 63 video streams, or more than two per day.

Popular posts from this blog

GenAI Upside for Marketers and Salespeople

The global marketing and sales landscape is evolving rapidly. New business technology is a game-changer, promising to automate tedious tasks and unlock new levels of optimization. But is the market truly ready to embrace this technology? IDC predicts that by 2026, half of medium-sized businesses in the Asia-Pacific region excluding Japan (APEJ) will be using Generative AI (GenAI) based applications to automate and optimize marketing and sales processes. According to their latest worldwide market study, 47 percent of the midmarket segment in APEJ is already either exploring potential use cases or investing in GenAI tools. SMB Generative AI Market Development Also, 43 percent of companies in the midmarket segment anticipate that the technology will have the most impact on commercial marketing applications. Small and Medium-Sized Businesses (SMBs) and midmarket segments in APEJ have taken notice of the GenAI potential to revolutionize workflow in various industries. However, companies ar