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Growth of Presence-Based Telecom Services

The worldwide market for presence-based telecom services, including Instant Messaging (IM) and Push-to-Talk (PTT), is expected to reach nearly $23 billion in 2007 as an ever increasing number of mobile and wireline carriers provide customized services predicated upon the availability of their customers.

According to a new market research study from The Insight Research Corporation, presence-based telecommunication services such as IM and PTT are wildly popular in Asian countries.

Carrier revenue from usage of presence-based services in Asia-Pacific markets is nearly double North American revenue. Insight Research's market analysis study, entitled "Presence Based Services Market 2007-2011," notes that presence-based services are part of a worldwide push by carriers to create new IP-enabled services for consumers and business subscribers.

The study notes that consumers of mobile and fixed line telecommunications services are adopting presence based services along with other IP-enabled services such as video telephony, fixed-mobile convergence, file sharing, streaming, and location based services (LBS).

"Presence-based services are all about saving time and effort, so both consumers and businesses see value in these applications," says Robert Rosenberg, InsightResearch.

"Over the past year carriers from Europe, Asia, Latin America and the U.S. got together to foster standards for mobile IM interoperability, so I think it's safe to assume this is not being viewed as just a teen toy. IM and PTT are business tools, and we see this market continuing to grow as more businesses recognize the utility of these applications," Rosenberg concluded.

I believe that it could be insightful to uncover more details about the differences and commonality of consumer and business applications. I'm confident that the common thread is still connectivity and communication -- regardless of the user segment or the geographic market.

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