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Chinese Government Producing Local HDTV

With companies in the Chinese high definition television (HDTV) service market generally adopting wait-and-see strategies at present, investment and marketing efforts on HDTV in China have been small, according to In-Stat.

As a result, HDTV subscriber growth will be slow in China over the next several years, reaching a modest two million by 2011, the high-tech market research firm says.

"The most important element in the service market is content production," says Simon Sun, In-Stat analyst. "At present, the majority of HDTV content is produced by government-led initiatives, and the quantity of programming is small."

In-Stat's research report entitled "HDTV in China, Device Comes Before Service" covers the Chinese market for HDTV. It provides forecasts for HDTV subscribers and revenue, HDTV sets and set top box (STB) shipments and revenue, and next-generation DVD optical disc player shipments through 2011 in China.

In-Stat's market study found the following:

- HDTV subscriber revenue in China will reach $358 million by 2011.

- HDTV television set shipments will reach 19.7 million by 2011.

- Next-generation optical disc players with HDTV-quality video will ship 4.4 million units in 2011.

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