Skip to main content

Digital Media Adapters Lack a Market Leader

The installed base of Digital Media Adapters (DMAs) -- those freestanding or embedded devices that allow users to route audiovisual content to their TVs and stereo systems -- is expected to number about 184 million in 2012.

However, according to a new study from ABI Research, only a little more than 11 percent of those will be dedicated standalone devices, and in contrast approximately 85 percent will be embedded in game consoles.

"Game consoles increasingly include DMA functionality, helping to grow the market," says principal analyst Steve Wilson. "The manufacturers are aiming to make their consoles more like media center devices, rather than being just for gaming. The advantage they have is market share: their products ship in large volumes. The big question is whether gamers will actually make use of this added functionality built into their consoles."

DMAs are being embedded in other kinds of devices too, although in much lower numbers. Televisions, set-top boxes, and DVD players are all logical candidates for the technology. Sony recently introduced its Bravia Internet Video Link, for example, which will connect its Bravia line of TVs to specific Internet sites offering online entertainment.

A few other high-end TV makers are apparently following similar paths.

"People want fewer boxes in their homes, not more," says Wilson, "so the opportunity is there for consumer electronics manufacturers to embed this technology; although so far it is largely the computer network manufacturers who are embracing the concept, rather than CE vendors."

Companies now coming to market are aiming to offer a complete solution rather than a simple box that can connect up to a PC. Microsoft and Sony both have online content sites and ABI Research expects that trend to continue with other vendors. DMAs are increasingly providing connectivity directly to the internet as well as the home PC.

ABI Research expects that when the Microsoft Media Center Extender (MCX) 2.0 technology comes to market in the autumn, there will be another surge in interest in products of this type. That said, I believe that it's not at all clear that Microsoft has created the right environment for a successful business model.

Clearly, their prior attempts to crack the market have failed to create any meaningful momentum. Likewise, the attempts by Intel and AMD have been heavy on PR campaigns and light on user adoption and associated market penetration results. To date, a substantive market leader is yet to emerge.

Translation: the DMA market is still a wide-open opportunity -- awaiting real innovation.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun