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Multimedia and Content Management Systems

According to a recently published report, the content management software (CMS) market in the Asia-Pacific (excluding Japan), or APEJ region, is valued at $145 million in 2006 and will reach $281 million by 2011, at a 5-year compound annual growth rate (CAGR) of 14.2 percent.

"The growing awareness on compliance and risk management continues to be the key growth drivers of the APEJ content management software market in 2006," says Prianka Srinivasan, market analyst of Asia-Pacific Software Research at IDC.

"As outsourcing activities increase, more organizations will pay even more attention to the protection of intellectual property rights and the management of digital rights. These emerging factors are expected to influence market growth over the next few years."

Australia and Korea remain the main markets for the APEJ content management software market during the forecast period. India and the People's Republic of China (PRC) are anticipated to register strong growth as more companies in these countries come to terms with the need to be information-compliant in order to globalize effectively.

In terms of the competitive landscape, the top three vendors combined accounted for almost 40 percent of the total market revenue in 2006. They included EMC, IBM, and Interwoven. IDC research has revealed shifts in market positions among the top vendors due to a few large-scale acquisitions during 2006.

"While vendors continue to emphasize their strong product offerings, IDC believes that these vendors would also need a strong partner ecosystem and aggressive marketing activities to expand their presence in the APEJ content management market," concludes Prianka Srinivasan.

The management and distribution of multilingual content in the culturally diverse APEJ region will be critical for the vendors. IDC expects this requirement to be fulfilled either by offering translation and globalization features or by acquiring vendors that specialize in such functionalities.

In addition, there will also be expectations from IT end-users who usually prefer products that are enhanced with vertical-industry specific features. That said, I believe that the inclusion of multimedia content -- in particular the creative application of video -- will be the key horizontal need that transforms the more common text-centric requirements for CMS deployments.

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