Skip to main content

Portable Media Players Will Gain Momentum

Driven by increased broadband market penetration, declining price points, and a growing catalog of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain strong over the next five years, according to In-Stat.

Nevertheless, according to In-Stat's latest primary research study, the main reason consumers are purchasing portable MP3 players and video-capable PMPs today is for the audio playback capability, the high-tech market research firm says.

"Only 11 percent of survey respondents say they will purchase a PMP primarily for its video playback function," says Stephanie Ethier, In-Stat analyst. "Still, the cost of incorporating video into portable devices continues to decline. As a result, In-Stat expects shipment growth of video-enabled PMPs to outpace that of audio-only MP3 players by the end of 2008."

I believe that portable media player functionality will continue to reside in other devices -- such as handheld computers. As an example, I own a Windows Mobile-based pocket PC, and have no need for a separate device. Therefore, I suspect that the total addressable market for mobile digital media consumption will always be much greater than the dedicated device adoption.

In-Stat's market study found the following:

- Worldwide unit shipments for audio-only MP3 players and PMPs combined will reach 275 million units in 2011, up from 182 million in 2006.

- Of the 2,408 respondents to In-Stat's latest survey of U.S. consumers, 52 percent own an MP3 player or PMP.

- In-Stat does not expect music-enabled cell phone shipments to displace dedicated PMP/MP3 player shipments any time soon, but there is an opportunity for cell phone manufacturers to capture those consumers who are considering cheap, audio-only MP3 players.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...